MLA – Extensive Plans
One of the original MLS franchises, LA Galaxy is owned by Anschutz Entertainment Group and plays in the Home Depot Center in Carson, a venue with a 27,000-spectator capacity built specifically for football. They actually share it with the other LA-based MLS franchise, Chivas USA. And while they are now filling the place, thanks to David Beckham, they have hopes that they might increase their season ticket sales by the end of this year. The current roster, in addition to Beckham, includes Portugal international defender Abel Xavier and arguably the premier American player, Landon Donovan. The US star returned from a spell at German club Bayer Leverkusen, knowing that he belonged in southern California where his family lives. He is also one of the biggest proponents of MLS football and an example of how the MLS has initiated an improvement in the USA national team’s performance.
The club was the first to initiate the “designated player” rule, which allows clubs to go beyond the salary cap to bring in a world-class player who can contribute to the marketing of an individual franchise. Obviously David Beckham is the first player to come into the league under this scheme. LA Galaxy have been to the MLS Cup five times, winning twice – most recently in 2005. Only once in its history has the club not made the MLS play¬offs. Among its most famous former players are Mexican internationals Luis Hernandez and Jorge Campos, who helped draw supporters from Los Angeles’s large Hispanic population, and current club President Alexi Lalas who was also a US international. The club has extensive plans to market the team along with David Beckham. To that end, there are several post season matches planned, including a tour of Australia and Asia.