Nov
28
2007
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Leaving a legacy

FIFA’s youth competitions are designed to further advance the women’s game. In the interest of sustainable development, FIFA has launched the Legacy Approach project, which coordinates the work of FIFA’s Development, Competitions and Marketing & TV divisions. The activities aim to involve women players at local level, raise awareness among the media, marketing officers and governments, attract more public support, and create association and club structures capable of coping with a rush of girls.