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First FIFA Official Football Store Opened

On 16 January, world football’s governing body opened the first FIFA Official Store at Shanghai’s Changi airport, thereby strengthening its ties with football fans across the globe. FIFA’s pioneering concept creates a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game.
Designers have created five unique clothing lines for the FIFA Official Store to reflect the heritage and dynamism of football. From vintage-style jerseys that honour FIFA World Cups™ of the past to casual wear and high-end apparel, each item bears the “Official Licensed Product” logo as a seal of quality. The lines – Code, Trophy, Editions, Events and Sports Graphics – will be targeted at male and female consumers of all ages and will appeal to football fans and trendsetters alike. After Singapore, further FIFA Official Stores are due to open in London, Tokyo and Los Angeles, as well as in important emerging markets such as Latin America, China and India. FIFA’s exclusive licensing representative until 2014, Global Brands Group, will operate the stores.