Let’s play, Let’s build
On the occasion of the Official Draw for the FIFA U-20 World Cup Canada 2007, FIFA and its long-standing charity beneficiary, SOS Children’s villages, announced the launch of their latest join campaign, “Let’s Play, Let’s build” which will become an integral component of this summer’s football fiesta in Canada. “Let’s play, Let’s build” aims to raise USD 2 million to combat the growing HIV/AIDS crisis in southern Africa by creating new facilities for orphaned and abandoned children.
“FIFA is delighted to partner up with SOS Children’s villages once again in 2007,” said FIFA President Joseph S. Blatter. The “Let’s play, Let’s build” campaign perfectly captures the spirit of solidarity that makes the beautiful game such a powerful beacon of hope and fully reflects FIFA’s mission to ?develop the game, touch the world and build a better future’”.
This year marks SOS Children’s villages twelfth year of cooperation with FIFA. Collaboration between the two organizations culminated last year during the “6 villages for 2006” joint campaign surrounding the 2006 FIFA World Cup Germany TM. With an astounding USD 25 million raised, the construction of six new SOS Children’s villages in Brazil, Mexico, Nigeria, South Africa, Ukraine and Vietnam is already underway.
Established in 1949, SOS Children’s villages is one of the largest international child charities. Operating in 132 countries, SOS provides long-term, family-based care for more than 65,000 children who have been orphaned, abandoned or whose families are unable to care for them. SOS Children’s villages commits to the children under its care from infancy to young adulthood, giving them loving homes and supportive communities in which to grow, and the education, training and life skills to allow them to become active, empowered citizens of the future.
To help prevent child abandonment, and to aid families struggling within a cycle of poverty and disease, SOS Children’s villages supports another 600,000 children and their families through family strengthening programmes and educational, medical and social outreach initiatives.