Free entry to the stadium
As well as all the colour on show whenever LDU Quito play to the hordes of fans, with their organised shows of support, at their home ground, or the “temple” as they refer to it, there is something else that sets this club apart: children under 12, accompanied by an adult, can enter the stadium for free. This is an interesting policy to promote football among children and also a good strategy to gain fans for now and the future: “The objective is to constantly increase the number of fans, because LDU are obviously becoming very popular because of the titles they have won. The number of fans is constantly increasing and they are getting more demanding. The board’s decision is a good one, because it means that passion for football will continue to grow,” says team captain Urrutia, who observes that the team always receive massive support when they play in Quito. Coach Bauza agrees, and has noticed a growing phenomenon: “Every week there are more fans. Sometimes only 45,000 tickets are sold, but the rest of the stadium is full of children. It’s great”. The price of tickets for the final of the 2008 Copa Libertadores, which was set at between USD 30 and 100, with a 40% discount for members and a smaller reduction for regular supporters, caused quite a stir. But the club stuck to its convictions: even for such a historic and unforgettable match, for which there were record levels of demand, children were allowed into the stadium for free.