FIFA and twelve German cities honored
FIFA and the 12 World Cup host cities have won the German Sports Marketing Award for 2007 for their organization of the Fan Fests and their innovative overall marketing concept for the official public viewing events at the 2006 FIFA World Cup Germany TM. The award which was launched by Sponsors magazine and the European Sponsoring Exchange (ESB), was presented at the ISPO sports sponsorship trade fair in Munich on 5 February. Gerhard Mayer-Vorfelder, a member of the FIFA Executive Committee, and Gerd Kolbe, the head of the Dortmund World Cup office and deputy spokesman for the host cities, received the award on behalf of world football’s governing body and the 12 FIFA World Cup host cities.
In the summer of 2006, some 18 million fans came together to celebrate at the Fan Fests, helping to create the biggest football party of all time and an atmosphere that was praised the world over. Pictures from the peaceful and joyous fans on the host cities’, “fan miles” were transmitted all over the world.
“The Fan Fests embodied the immense power and attraction of football, and the people of Germany went down in history as champion hosts,” said FIFA President Joseph S. Blatter. “Thanks to the Fan Fests, we were able to reproduce the stadium atmosphere for fans without tickets. Teamwork was the key to the success. Our thanks must to go the local organizers and volunteers, who were, after all, in charge of the on-site organization. 2006 will not be one-off experience.”