Edgars To Operate Official Event Stores
The preparations for the Official 2010 FIFA World Cup™ Stores moved full speed ahead with the appointment of South Africa’s largest retailer, Edgars Consolidated Stores (Edcon), as official operator in the host country. The official event stores will be located in 160 branches of Edgars throughout South Africa. The agreement also includes the right to produce official licensed merchandise for the event. Edgars will act on behalf of FIFA’s master licensee, Global Brands, to ensure that fans and visitors to South Africa can enjoy a foretaste of the excitement of the 2010 FIFA World Cup™, which will take place in nine cities across South Africa between 11 June and 11 July 2010.