Nov
30
2007
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David Beckham – He Is Really Humble

“HE IS REALLY HUMBLE”
Lalas recently revealed Galaxy plans to tour both post-season and pre-season — Australia, Asia and England are among the potential venues – using Beckham as a draw to expand their celebrity worldwide. The ambitious marketing initiatives have included the unprecedented move of re-branding the LA Galaxy kit during the season, coinciding with Beckham’s arrival. Ticket sales have soared, with the Home Depot Center in Carson, California, packed whenever Beckham plays.
When Galaxy visited Toronto FC, the media went crazy. A “Beckham watch” followed and readers of Canada’s national newspapers learned where he shopped for jeans, where he dined and other nuggets usually reserved for the society pages. All this, and he had not even laced up his boots!
At every stop, Beckham makes appearances on behalf of the MLS. Following a practice session at New York’s Montclair State College, for instance, he was whisked away in an off-roader vehicle to attend a football clinic for inner city children in Harlem.
Again he turned on the charm.
“It’s definitely surreal,” Jazic continues, “especially when we travel with the team. When you see the people waiting outside the hotels, the paparazzi, all the people that go along with his lifestyle, it’s tremendous. And the way he handles it is absolutely superb. He is always willing to sign autographs, always smiling; with the lifestyle he has to live with and the way he just lives, it is pretty impressive. When we have a night out after a match, he comes out with us and so he is blending in. He’s a great guy. He is really humble. It’s almost like the way you perceive him in the media, he’s totally different when he is around us. He is quiet and polite and has a good sense of humour. He is just one of the lads in the locker room now.” It is hard to imagine. But Beckham’s arrival just might be the trigger to develop professional football in America. No doubt other world-class players will look at the MLS in a different light now. Five years from now we shall have the answer.