Continental Sponsor Of The FIFA World Cup™ Until 2010
Continental has become the fifth company to join the six to eight sponsors of the 2010 FIFA World Cup South Africa™, thus continuing a partnership with FIFA that started back in January 2003. The agreement was announced by FIFA President Josephs. Blatter and Alan Hippe, member of the board of Continental, at a symbolic signing ceremony held at the Home of FIFA in Zurich on 20 May.
The leading automotive supplier, an Official Partner of the 2006 FIFA World Cup™, thus retains its exclusive global marketing rights in the product categories tyres and run-flat systems for the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup South Africa™. In addition, Continental has an option to extend the contract until the 2014 FIFA World Cup Brazil™.
“It is great to be abie to welcome Continental back into the FIFA World Cup Sponsor family. Continental has been an active supporter of football for many years. It is a big advantage for all those involved in the event to have such prestigious global partners on board, underlining the confidence of leading blue-chip companies in the first African World Cup. We look forward to a close and fruitful relationship,” said the FIFA President.
Continental has strong ties in South Africa, with a tyre production plant in the FIFA World Cup™ venue Nelson Mandela Bay/Port Elizabeth, where 1,600 employees produced 2.6 million tyres in 2007. “We are delighted about this agreement and in particular about the fact that another global company, Continental, has put its trust in South Africa and will be helping us to build on the passion and excitement we feel at hosting a FIFA World Cup™, commented Danny Jordaan, CEO of the 2010 Local Organising Committee.
Continental is Germany’s leading manufacturer of tyres for cars and trucks and a tier 1 automotive supplier. The company was founded in Hanover in 1871 and was the first German company to manufacture pneumatic tyres for bicycles. Continental has a long-standing relationship with football, including sponsorship of the UEFA Champions League from 1995 until 2000, the 2006 FIFA World Cup™ and UEFA EURO 2008, as well as various sponsorships of club teams.
“After our very positive experience with the 2006 event, this high-level sponsorship of the most-watched international sporting event will enable us to continue to use football to reinforce the position of our premium tyre brand Continental in other markets. Football and the tyre business go together perfectly, as technique, precision, passion and teamwork play an essential role in both fields,” said Dr Hippe.
FIFA’s sponsoring programme comprises six FIFA Partners, six to eight FIFA World Cup Sponsors and six National Supporters. The six members of the FIFA Partners category are adidas, Coca-Cola, Emirates Airline, Hyundai, Sony and Visa, while three slots are left as FIFA World Cup Sponsors alongside Anheuser-Busch, Continental, McDonalds, MTN and Satyam. FNB and Telkom have claimed two of the six National Supporter slots and negotiations are currently under way to confirm the remaining four.