Jul
08
2007
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A roof over one’s head thank to Goal

FIFA’s successful ?Goal’ development programme is now entering its third phase and has produced some very pleasing results so far. Nevertheless, there is still plenty to do.
Oligarchs can spend hundreds of millions or even billions of dollars buying top football clubs and assembling star-studded squads of players. These days, thanks to clubs, benefactors and businesses, modern stadiums seem to be springing out of the ground like mushrooms in some countries. Some football associations own head quarters comprising numerous offices, meeting rooms, facilities and archives along with impressive training centers for national teams, state-of-the-art fitness suites and the latest medical and therapeutic equipment. The all-round pampering of the players does not stop there either. They are housed in top-class hotels, fed exquisite meals and can play pool, table football and computer games or surf the Internet free of charge to their heart’s content.
But far from every association can offer its players such excellent comprehensive care as France, Argentina or Japan. For many years, countless associations did not even had their own headquarters and could only dream of having playable natural turf pitches, suitable sanitary facilities or rooms for FIFA courses and seminars – until 1999, at least.
When the 52nd FIFA Congress took place in Los Angeles that year, FIFA President Joseph S. Blatter introduced the Goal Programme, which was to support needy associations by building their own headquarters, lying natural and artificial turf pitches, constructing training and education centers or other facilities that they required. Using the Goal Programme, Blatter wanted to provide every member association with its own “house of football” by the end of 2006, and he has kept his word.
The FIFA President has been able to turn this notion into reality in record time thanks in no small part to the associations, sponsors and government authorities that have provided valuable support for the individual projects in the form of financial contributions, land donations, tax exemptions and technical advice. While not all of the projects have yet been completed (although more than 150 were ready by the end of 2006), FIFA is already setting its sights on new targets.
Ninety per cent of FIFA’s members (187 associations) have benefited from the Goal Programme, 103 of them have also received a second project and two a third. In all, Goal has so far subsidized 292 projects with total funding to the tune of CHF 200 million.

Special needs
The introduction of the Goal Programme and the Financial Assistance Programme (FAP) in 1999, together with the setting-up of twelve development offices around the world marked the start of a new era in the world, governing body’s development activities. It represented a revolutionary step in terms of both substance and its form of financing.
After FIFA has invested a total of USD 32 million in various development programmes between 1975 and 1999 as part of its continuous efforts to bolster activities in this area, the organization decided to make a clear statement of solidarity within the football family by allocating a USD 874 million budget to a range of innovative initiatives during the 1999-2006 period. In other words, 30 times more than in the previous quarter of a century. With this decision, FIFA enhanced its pioneering position in the field of sports development.
It was no surprise that it took a certain amount of time to set up and run the programme effectively. At the start, there were some delays at the launch of the projects and, of course, lessons also had to be learnt from the mistakes that were made. However, as soon as the first “houses of football” become operational, even the biggest skeptics were won over. It is hardly surprising that the 2002 FIFA Congress in Seoul unanimously voted to continue the FIFA President’s visionary programme.
Goal was originally intended to benefit around 100 member associations with special needs, but it quickly became clear that more associations required support and some countries had greater requirements than originally anticipated. The process of turning the vision into realty therefore had to be planned in various stages and over numerous projects. The conscious decision to keep FIFA’s contribution to each project to the modes amount of USD 400,000 ensured that many associations could receive help. At the same time, the amount FIFA provides encourages member associations and the authorities to take the initiative and seek co-funding. This cooperation has led to a significant overall improvement in relations between associations and governments.
“House of football” infrastructure projects also help to modernize associations and increase their professionalism. Extending much further than just planning construction projects, FIFA’s range of support options has been brought together in the Goal Plus scheme. Goal Plus is intended to accompany Goal projects and associations on an ongoing basis and comprises a range of measures for professionalising football administration (statutes revision, courses, planning, youth development etc.) and getting the most out of associations headquarters, technical centers and pitches.

874 million US Dollars
The second phase of Goal between 2003 and 2006 focused on consolidation, expansion and bringing together various development programmes including the FAP and FIFA’s range of courses and seminars, with all of them being centrally managed by the world governing body’s Development Division. The various initiatives are integrated into national development plans that take account of regional circumstances. The FAP was totally revised and the course and seminar catalogue restructured at the same time.
This process of integration has now been completed successfully and the current catalogue of courses and seminars is so diverse that the member associations have access to support tailored to their needs in all areas. At the same time, transparency in the use of funds is also ensured.
Investment in infrastructure projects is indispensable for the ongoing development and spread of the game of football. Some member associations, such as those in India and the People’s Republic of China, have such an overwhelming need for facilities that there is an argument for the Goal Programme to continue for decades to come. Meanwhile, some of the association headquarters that were constructed at the beginning of the Goal Programme already need further investment for extensions or to replace equipment. Moreover, in view of ever-increasing football standards and booming demand, floodlights and artificial turf pitches have now become a customary part of any training centre. In addition, regional associations need to be provided with their own headquarters and linked up with the national body. Associations are also starting to support football at club, school and grassroots level in various ways including the construction of mini-pitches.
Those associations that were unable to fully realize their “house of football” by the end of 2006 will also receive further support in Goal’s third phase.

The future
Further enhancements to the programme are planned in the coming years and they will smoothly be implemented with aid from existing development offices and a global network of instructors and specialists. At the heart of these plans are the following:
1. Regional programmes (e.g. Win in Africa with Africa).
2. Organization of football at member association level by setting up professional and amateur leagues, giving support to clubs and promoting grassroots football at club and school level.
3. Introduction of development schemes for women’s football, futsal, beach soccer and refereeing, and their integration into existing development programmes.

This will help to enhance and increase the flexibility of FIFA’s offering, ensuring that no matter where the member associations are feeling the pitch, FIFA will have the right solution.
Confederations and member associations that have their own development programmes also offer FIFA assistance. However, ultimately, the success of development work is dependant entirely on the association concerned. Only if an association is run professionally and the projects financed by FIFA and the confederations are underpinned by a business plan can sustainable development be achieved.