Jun
02
2007
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2006 FIFA World Cup TM broadcast 43,600 times in 214 countries

2006 FIFA World Cup TM broadcast 43,600 times in 214 countries

Television coverage of the 2006 FIFA World Cup TM was the most extensive to date with 376 channels showing the event, compared to “just” 232 in 2002. What is more, the 2006 World Cup was aired in a total of 43,600 broadcasts across 214 countries and territories, generating total coverage of 73,072 hours – an increase of 76 percent on the 2002 event (41,435 hours) and a 148 per cent increase on 1998.
This means that if the total 2006 coverage had been shown on just one channel, it would have taken more than eight years in a non-stop broadcast.
The 2006 World Cup had a total cumulative television audience of 26.29 billion (24.2 billion in-home and 2.1 billion out-of-home viewers). The figures were comparable with those for the 1998 event, which was also staged in Europe, but a little below the 26.4 billion in-home viewers for the 2002 FIFA World Cup TM in Korea and Japan.
Unsurprisingly, the most watched match was the Italy v. France final, with a global cumulative audience of 715.1 million viewers.
The 2006 report was commissioned by FIFA’s television partner, Infront Sports & Media, and complied by Sponsorship Intelligence, a subsidiary of Publicis Groupe. It confirms the competition’s status as the world’s most popular sporting event, as it has sustained robust worldwide viewing levels at a time when most genres are suffering a downturn in market share. FIFA has adopted a more rigorous approach towards the compilation of TV figures and the 2006 report was therefore based on more audited data than ever before.

The figures at a glance:

• TV coverage in 214 countries all around the world generated more than 73,000 hours of programming dedicated to the 2006 FIFA World Cup Germany TM, a significant 76.4 per cent increase on 2002.
• The 2006 World Cup produced 43,600 dedicated television broadcasts worldwide.
• 376 channels broadcast the 2006 World Cup, a vast increase on the 232 channels in 2002.
• The increased fragmentation of television broadcasting has also led to a shift in the proportion of coverage by each of the broadcast types. In 2002, live matches accounted for almost 70 per cent of all TV coverage, whereas in 2006, just over 50 per cent of the total coverage was live action.
• The total cumulative audience (in-home and out-of-home viewers) reached 26.29 billion.
• Asia set new records once again, with 8.28 billion in-home viewers representing 34.2 per cent of the global total.
• The largest single market contributor was China with 3.98 billion viewers, followed by Brazil, Vietnam and Germany.
• The cumulative audience in Europe was 5.33 billion (up 29.6 per cent), with hosts Germany and world champions Italy accounting for 31.5 per cent of the region’s total.
• World Cup coverage in Africa saw a massive 131.5 per cent increase on 2002, up from 7,475 hours to 17,301.
• The final between Italy and France was watched by 800,000 more French viewers than the France v. Brazil final in 1998.
• There were 76.3 per cent more broadcast hours in Europe than in 2002.
• Compared to 2002, the total hours of coverage increased in all regions, most notably in Africa, Oceania, Asia and Europe.
• Each of the 64 matches received, on average, 858 hours of dedicated coverage and drew an audience of 259.9 million viewers.
• The top match, in terms of coverage and audience, was the final between Italy and France, with 1,882 hours of coverage and 607.9 million in-home viewers.
• South Africa, the hosts of the 2010 FIFA World Cup TM, enjoyed more coverage than any other African market; with the cable/satellite network SuperSport showing a total of 1,627 hours of its five channels.
• The cumulative audience in Brazil increased from 1.35 billion in 2002 to 1.72 billion in 2006 (+ 27.8 per cent), even though the Selecao could not defend the title won at 2002World Cup, bowing out in the quarter-finals.
• In North America and the Caribbean, there was 39.1 per cent more coverage – 10,580 hours in 2006 as opposed to 7,605 hours in 2002.
• The cumulative audience in North America and the Caribbean was 829.1 million viewers, representing a 76.8 per cent increase on the 2oo2 total.